Unfit Run Club

SCOPE

Brand strategy
Brand identity
Campaigns & rollout
Website design

The guys at Unfit Run Club were looking to update their brand identity after discovering huge success since their beginning in March of 2020.

The goal was to create a brand which blurred the lines between fitness and streetwear and to appeal to the wide range of runners who attend the group — from experienced athletes to first timers.

URC utilises social media as its main avenue to reach their users, as a result we also developed a kit of canva social templates which allow for quick and easy creation of commonly used content types.